Strategic Public Relations Planning This page provides easy, "one-stop" access to planning resources I originally created at different times and posted in disparate locations on-line. It includes links to my relevant online readings, how-to-do-it tip sheets, hypothetical examples, and other planning materials. It was developed in response to requests from participants in a public relations planning seminar I conducted for the American Association of Port Authorities.
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My online readings in public relations supplement many PR textbooks with such topics as basic terms and concepts of public relations, the evolution of the profession, and performing everyday tasks. Click here for the complete table of contents. The following readings focus on public relations planning: |
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These three articles walk you through the first several steps in developing a strategic public relations plan for a hypothetical organization known as First Prize Glass. | |
Turney's Tips are short how-to-do-it guides for various PR tasks and desktop reminders for working professionals.
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