Maintained by: Professor Emeritus Michael Turney, Ph.D., ABC, Northern Kentucky University
This website initially supported the public relations courses I taught at Northern Kentucky University. Now that I'm retired, it's become a supplementary "textbook" at scores of other schools and is often used by public relations practitioners who are preparing for professional accreditation or certification.

Click for a list of schools & organizations using this website as a resource.

I'm late updating the site again, but I'll try
harder next time.

As I start my update, I see it's been three months since the last one, despite a promise to do it every 6-8 weeks. I apologize for the frustrating delay and realize such lapses are inexcusable.

I have to be more timely if I want the site to remain viable and helpful to students and working professionals.

If I can't get back to doing on-time updates, I'll have to shut the site down or users will stop visiting it. And, that's not something I want.

I do hope you'll give me one more chance to get it right.

Please note that I've slightly revised the format of this page to provide a somewhat longer, more detailed story here on the landing page of the site. But, I'm not shortchanging you in terms of articles. There are more than a hundred articles, including how-to-do-it tips for various public relations tasks, reachable with the links on this page.

Online Readings in
public relations

Strategic & tactical
PR planning


How-to tips
for public relations

Public relations
during a crisis


Covid-19 must now be
part of all PR plans.

Recent reads
in public relations

Ethics in public relations

Site updated: 4/17/2024

An up-to-date look at worldwide public relations and the communication profession

Except for mega-corporations, heads of state, and A-List celebrities, public relations used to be a pretty parochial profession in which reputations, public personas, and political stances were little known to outsiders. But, the Internet and 24/7 media news cycle changed all that. Today, we're all operating on a worldwide stage.

Thank goodness the Annenberg Center for Public Relations helps keep us up to date on what's happening in our profession. Its Annual Global Communication Report is an invaluable tool for keeping us on top of what's already happened and prepared to cope with what's coming. If you're not reading it carefully each year, you should be!

The announcement for the latest edition points out: "Past research has predicted the future of corporate activism ... assessed how to engage with activist organizations, reviewed the convergence of marketing and public relations, ... and examined the industry's evolution of ethics and its use of technology and artificial intelligence."

This year's Global Communication Report, The Balancing Act, reports how "companies are increasingly expected to engage with social issues beyond their immediate business interests and discusses the growing influence of stakeholder expectations amidst a highly polarized political climate." And, it doesn't ignore the potentially disastrous worldwide impact of the United States' 2024 Presidential election.

Perhaps the most telling finding it reported was a study by Yale University that revealed more than 180 U.S. companies have issued formal statements about the Israel/Hamas conflict. This clearly reflects a "dramatic upswing in corporate activism" that cannot be traced to one special interest or one root cause. There is, however, "a prevailing sense that government has not fulfilled its role in society" and an equally widespread belief that some large corporations have "the resources and expertise to solve some of these major problems."

The most depressing finding was: "Less than half of Americans believe that any group is meeting their expectations in addressing social challenges. Consumers and employees give the most credit to nonprofit groups and the least to major corporations." Conversely, "Investors, business leaders and PR professionals rank the role played by big business at the top of their lists." — That's pretty hypocritical, but not surprising, if you ask me.

The report concludes with "an in-your-face" challenge. "How will this saga end for the PR profession? Will we be the cautious ones, who are hesitant to stand up for what we believed? Will we be the wise ones, who provided sage counsel to protect our reputations? Or will we be the bold ones, who did what was right, regardless of the consequences?"

Read the report, then honestly answer that question.   

NOTE TO PHONE USERS: This is the only page on this site formatted for easy reading on a phone-sized screen. The rest of the site is best viewed on a desktop or full-sized laptop.