If you're a student, think of these articles as a supplement to your textbook and a chance to fill some of the gaps in classroom lectures.
If you're a public relations practitioner, think of them as a resource, refresher, or simply as the alternative point of view of another public relations practitioner who probably had different types of clients and experiences than you did.
I began writing them to supplement the texts I used when I taught public relations. They filled in gaps, clarified concepts, and sometimes explained just how textbook theories could be applied to current events. Although I'm now retired from teaching, I still occasionally add new readings and update older ones.
There's no charge for you to read, quote from, download, or print a copy for your own personal use. But, these readings are copyrighted; you may not legally or ethically post them online or make and distribute multiple copies without my permission.
However, I will be happy to give you permission to make and distribute copies for teaching purposes if you send me an email ...
- telling me where and how you want to use use them,
- promising to acknowledge my authorship on all copies,
- and affirming you won't charge anyone for those copies.
Michael Turney, Ph.D., ABC
Professor Emeritus of Communication &
IABC Accredited Business Communicator
turney@nku.edu
