PR book On-line Readings in Public Relations by Michael Turney
Table of contents
© 2024 Michael Turney About the author Practicing Public Relations  

 
I began writing these articles to supplement the textbook for my public relations class. They filled gaps, clarified concepts, explained how textbook theories applied to current events, and presented alternate views. I'm retired now, but I continue to add readings and make them available free of charge.

  • You may read, quote from, download, and print one copy for your personal use.

  • But, these readings are copyrighted, so you may not legally or ethically re-post them online or make and distribute multiple copies without my permission.

I will, however, be happy to give you permission to make and distribute copies for teaching purposes. Just send me an email that ...

  • tells me where and how you want to use use them and promise that

  • you will include an acknowledgement of my authorship on all copies

  • and won't charge anyone for the copies you distribute.
     

-- Michael Turney, Ph.D., ABC      
Professor Emeritus of Communication &        
IABC Accredited Business Communicator        
turney@nku.edu        

  

Click on a topic or scroll down to browse the complete list.

 
Crisis communication

Ethics in public relations

Evolution of public relations

Government use of public relations

Key people in the history of public relations

Media relations

Origin and need for public relations

Public relations and marketing are not the same

Public relations planning

Public relations training

Recent trends in public relations

What is public relations?

Writing for public relations

 
Latest article (4/17/2024) on the Practicing Public Relations home page:

An up-to-date look at worldwide public relations and the communication profession
(Publication of the 2024 Global Communication Report by the Annenberg Center for Public Relations)
 

 

 
Perspective on public relations:
Its origin and social need

 
 
Evolution of public relations:
A century of maturing as a profession

 
 
Key people in the history of public relations

 
 
Ethics in public relations:
Professional standards for practitioners

 
 
Public relations planning:
Effective strategies are planned, not ad hoc

 
 
Media relations:
Use mass media to reach your key publics

 

 
What is public relations?:
Concepts of its role and functions

 
 
Public relations training:
Preparing to practice public relations

 
 
Writing for public relations

 
 
Public relations and marketing:
Using similar tools for different ends

 
 
Crisis communication:
Managing public relations in an emergency

 
 
Government public relations:
Critical concerns and limitations in the US

 
 
Recent trends and changing practices:
Public relations continues to adapt

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4/17/2024